In Pictures: 21 Top Twitter Tips
February 11th 2011 09:06
7. (Very) Direct Sales
Coming to New York and looking for a hotel? It might find you first. The Roger Smith Hotel in New York City uses search.twitter.com to troll for customers. Those who book a room after a Twitter referral get a 10% discount off the lowest-rate rooms. The hotel estimates that Twitter and other social media have brought in $15,000 to $20,000 in additional sales over the last year, thanks to enthusiastic customers who refer the hotel to their thousands of Twitter followers. Says the hotel's Brian Simpson, who helps manage its social-media strategy: "It validates us more when other people talk about us than when we talk about ourselves."
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